50th Anniversary Print Newsletter for the Crisis Center of Tampa Bay
Wrote every story and refreshed the design of the Crisis Center's donor newsletter for its 50th year of help, hope, and healing.
The Brief
The Crisis Center of Tampa Bay was marking 50 years of service and needed a donor newsletter that honored that half-century legacy while keeping long-time supporters current on the breadth of today's programs — from 988 and 211 to TransCare, Sexual Assault Services, and the Corbett Trauma Center. The piece needed to balance a CEO letter, service updates, event recaps, client storytelling, impact data, and donor recognition in a single cohesive mailed issue.
Writer & Newsletter Designer
Produce the annual donor newsletter end-to-end — writing every story and refreshing the layout — to celebrate the organization's 50-year legacy, communicate the full range of current services, and deepen donor connection to the mission.
Outcomes
- Wrote all eight pages of content, including a CEO letter on the 50-year legacy, service updates across 988, TransCare, Sexual Assault Services, and the Corbett Trauma Center, event recaps, and a donor spotlight.
- Refreshed the newsletter's design system — typography, color, and information hierarchy — to feel modern while staying at home in a printed, mailed package.
- Translated internal program data into accessible storytelling, including an 'Our Impact on the Community' spread visualizing 84,536 crisis calls, 10,261 counseling sessions, and 31,845 TransCare transports.
- Anchored the issue with a client's handwritten 'My Future Looks Bright' note to ground program metrics in an individual story of healing.